Jonathan Hemus

First Steps To Protect Your Corporate Reputation

A strong corporate reputation is recognised as a valuable asset, one which takes years to build, and requires constant nurturing to maintain. A crisis, whether a product safety scare, an environmental incident, labour relations, management scandal or online attack, puts that reputation to the test. The outcome can be devastating; but it doesn't have to be. Rigorous preparation is the most important... (posted by Jonathan 2 years 210 days ago.)

Ten Golden Rules for the Crisis Spokesperson

Speaking on behalf of an organisation in the white heat of a crisis can be harrowing, even for experienced executives. And the truth is that the performance of the spokesperson will affect how the public views that organisation, and not just in the short term. Training, experience and a natural aptitude for this task can all contribute to a successful performance. But analysis of a host of crises reveals... (posted by Jonathan 2 years 224 days ago.)